Glasa research for B2B CRM software vendors in the US · October 2026
B2B buyers ask AI which CRM to buy. Is your product in the answer?
We asked ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode 10 questions a B2B company asks before buying a CRM, from “Top CRM software vendors for B2B companies in Texas” to “Which CRM software vendors in the US are best for enterprise sales teams?”. They named 28 vendors, 7 once. Two of them appeared in almost every answer.
Get the full report ↓- 49 of 50
- AI answers · 10 questions × 5 engines, 28 Oct 2026
- 48 / 49
- answers where a named CRM vendor was found
- 28
- different vendors named in those 48 answers
- 41 / 49
- answers cite at least one source; 106 domains in total
Most-named CRM vendors
Answers naming each firm out of the 48 answers where a named firm was found (of 49 collected). Products are counted under their vendor (HubSpot hubs, Salesforce clouds, Zoho CRM and Bigin, Oracle NetSuite and CX). Implementation consultants, sales-engagement, CPQ and BI tools, analysts and review sites removed with exclusion lists.
| CRM vendor | ChatGPT | Gemini | Perplexity | Copilot | Google AI Mode |
|---|---|---|---|---|---|
| HubSpot | 9 | 10 | 8 | 10 | 10 |
| Salesforce | 9 | 9 | 8 | 10 | 9 |
| Zoho | 8 | 5 | 4 | 9 | 7 |
| Pipedrive | 6 | 7 | 3 | 7 | 7 |
| Microsoft Dynamics 365 | 6 | 3 | 5 | 3 | 4 |
| monday CRM | 2 | 5 | 0 | 3 | 1 |
| Oracle | 4 | 1 | 1 | 1 | 1 |
| Freshsales | 3 | 1 | 1 | 3 | 0 |
| ActiveCampaign | 1 | 2 | 1 | 1 | 2 |
| Adobe Marketo Engage | 1 | 2 | 1 | 1 | 2 |
What we found
Two vendors are in almost every answer
HubSpot appears in 47 of 48 answers (98%) and Salesforce in 45 (94%); 44 answers name both. Zoho (33), Pipedrive (30) and Microsoft Dynamics 365 (21) complete the top five.
Beyond the top five, the question decides
38 of 48 answers name at least one vendor outside the top five. Answers to the enterprise question added only Creatio, Oracle and SAP; answers to the small-business question added 9: ActiveCampaign, Attio, Copper CRM, Freshsales, Less Annoying CRM, monday CRM, Nutshell, Salesflare and Streak.
Review platforms and one vendor blog lead the sources
g2.com is cited in 9 of 41 answers with sources and blog.salesflare.com, a CRM vendor's blog, in 7, more than any other vendor's site. capterra.com is cited in 4.
Each engine has its own picks
monday CRM got 5 of its 11 mentions from Gemini. Less Annoying CRM was named only by ChatGPT and Copilot. Perplexity named Pipedrive in 3 of its 10 answers; Gemini, Copilot and Google AI Mode in 7 each.
“For B2B companies in Texas, a practical shortlist is Salesforce, Microsoft Dynamics 365, and HubSpot—widely used CRM platforms rather than Texas-based vendors.”
“When evaluating CRM software for a small B2B business in the US, the right choice depends heavily on your sales cycle length, team size, and whether you lean toward inbound marketing, outbound prospecting, or pure pipeline tracking.”
“Zoho CRM and Creatio are also worth evaluating if flexibility, administration costs, or workflow automation are priorities.”
Where AI gets its answers
Number of the 49 answers that cite each domain. 41 answers cited at least one source; 106 domains in total.
| Source | Answers citing | Type |
|---|---|---|
| g2.com | 9 / 49 | Review site |
| blog.salesflare.com | 7 / 49 | Firm website |
| business.com | 7 / 49 | Comparison / directory |
| capterra.com | 4 / 49 | Review site |
| creatio.com | 4 / 49 | Firm website |
| selecthub.com | 4 / 49 | Comparison / directory |
| sellingsignals.com | 4 / 49 | News |
| solutionsreview.com | 4 / 49 | News |
| zipdo.co | 4 / 49 | Other |
| blog.hubspot.com | 3 / 49 | Firm website |
What this means for you
Keep your review profiles current
G2 is named in 12 of 49 answers and g2.com is cited in 9; Capterra is named in 6 and Gartner in 8. Keep your reviews, category placement and pricing there up to date.
Say who the product is for
The enterprise and small-business questions got different shortlists. Pages that state your segment, team size and use case give AI a reason to put you on the right one.
Give AI pages to cite
blog.salesflare.com was cited in 7 answers, more than the sites of vendors named far more often. Comparison and pricing articles on your own site give AI something to quote.
Get the full research report
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How we ran the research
10 unbranded questions a B2B company would ask before buying a CRM: the best vendors in the US and in Texas, a 50-person sales team, an all-in-one platform vs a sales CRM, small businesses, enterprise sales teams, marketing automation, cost and reviews.
Each question was run once per engine in the Glasa product through ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode, market set to United States, on 28 October 2026 (12:34–12:54 UTC).
49 of 50 answers were collected. Firm mentions were extracted from the answer texts by Glasa's research script and merged by name; counts are answers mentioning a firm, not occurrences. Products were counted under their vendor. Implementation consultants, sales-engagement, CPQ and BI tools, analysts and review sites were removed with exclusion lists.
Sources are the URLs each engine cited in its answer, grouped by domain. A firm counts only when it is named in the answer's own text; titles of cited pages (reference lists and inline citation captions) do not count.
One run on one day. AI answers change between runs, accounts and locations, so treat the counts as a snapshot, not a ranking of product quality. Being named by AI says nothing about a product's fit, price or support. Mentions were identified by Glasa's research script from the answer texts; small differences in spelling or abbreviation can shift a count by one or two. One of the 50 answers (ChatGPT, the cost question) was not collected. The product collected 5 question and engine pairs twice; the earlier answer was kept.
All 10 questions
- Which are the best CRM software vendors for B2B companies in the US?
- Can you recommend a reliable CRM software vendor in the US for a 50-person B2B sales team?
- An all-in-one CRM platform vs a specialized sales CRM in the US: which should a B2B company choose?
- How much does CRM software cost in the US in 2026 and which vendors are worth it?
- How do I choose a trustworthy CRM software vendor in the US? Which ones are well reviewed?
- Top CRM software vendors for B2B companies in Texas
- What do B2B companies say about CRM software vendors in the US? Which have the best reviews?
- Which CRM software vendors in the US are best for small B2B businesses?
- Which CRM software vendors in the US are best for enterprise sales teams?
- Which CRM software vendors in the US are best for B2B companies that need marketing automation?