Glasa research for Australian IVF clinics · October 2026
Your patients ask AI which IVF clinic to choose. Is your clinic in the answer?
We asked ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode 10 patient questions, like “Top IVF clinics in Sydney”. They named 30 clinics, 8 of them once. The most-named appeared in 34 of 42 answers where a named clinic was found.
Get the full report ↓- 48 of 50
- AI answers · 10 questions × 5 engines, 1 Oct 2026
- 42 / 48
- answers where a named clinic was found
- 30
- different clinics named in those 42 answers
- 43 / 48
- answers cite at least one source; 73 domains in total
Most-named clinics
Answers naming each clinic out of 42 answers where a named clinic was found (of 48 collected). Regulators, payers, government data, directories and parent groups (Virtus Health, Healius, CHA Medical Group) removed; clinic locations merged.
| Clinic | ChatGPT | Gemini | Perplexity | Copilot | Google AI Mode |
|---|---|---|---|---|---|
| Genea | 9 | 8 | 6 | 4 | 7 |
| Monash IVF | 8 | 7 | 7 | 4 | 6 |
| IVFAustralia | 4 | 8 | 5 | 6 | 7 |
| Adora Fertility | 6 | 3 | 4 | 9 | 5 |
| City Fertility | 6 | 5 | 4 | 3 | 4 |
| Melbourne IVF | 1 | 6 | 5 | 2 | 6 |
| Queensland Fertility Group | 3 | 4 | 0 | 0 | 6 |
| Westmead Fertility Centre | 2 | 3 | 0 | 5 | 0 |
| Number 1 Fertility | 1 | 2 | 1 | 2 | 2 |
| Newlife IVF | 1 | 2 | 1 | 3 | 0 |
What we found
A few names come up again and again
30 clinics across 42 answers where a named clinic was found, 8 of them named only once. Genea appears in 34 of 42 (81%), Monash IVF in 32, IVFAustralia in 30.
Clinic websites get cited
ivf.com.au is the most-cited domain (17 of 48 answers). Genea's own site, genea.com.au, is third with 9; adorafertility.com.au and monashivf.com are cited in 7 each.
A comparison site near the top
compareivf.com.au is the most-cited non-clinic domain, in 14 of 48 answers; only ivf.com.au, with 17, is cited more. treatcompare.com is cited in 7, doctify.com and whatclinic.com in 6 each.
Accreditation comes up
9 of 48 answers mention a regulator or accreditation body, and RTAC, the Reproductive Technology Accreditation Committee, is named in all 9 of them.
Each engine has its own picks
Queensland Fertility Group was named 13 times, only by ChatGPT, Gemini and Google AI Mode. Adora Fertility got 9 of its 27 mentions from Copilot. Visibility in one engine says little about the others.
“Monash IVF operates nationally and has several WA consultation locations plus its West Leederville treatment clinic.”
“City Fertility partners with the global CHA Medical Group, bringing international research capabilities and access to specialized global donor networks (like Addam and Eeve Donor Banks).”
Where AI gets its answers
Number of the 48 answers that cite each domain. 43 answers cited at least one source; 73 domains in total.
| Source | Answers citing | Type |
|---|---|---|
| ivf.com.au | 17 / 48 | Firm website |
| compareivf.com.au | 14 / 48 | Comparison / directory |
| genea.com.au | 9 / 48 | Firm website |
| adorafertility.com.au | 7 / 48 | Firm website |
| monashivf.com | 7 / 48 | Firm website |
| treatcompare.com | 7 / 48 | Comparison / directory |
| cityfertility.com.au | 6 / 48 | Firm website |
| doctify.com | 6 / 48 | Comparison / directory |
| whatclinic.com | 6 / 48 | Comparison / directory |
| mivf.com.au | 5 / 48 | Firm website |
What this means for you
Show your accreditation
9 of 48 answers name RTAC. State your RTAC accreditation and your doctors' AHPRA registration plainly on your site.
Get listed where AI looks
compareivf.com.au is cited in 14 of 48 answers, treatcompare.com in 7, doctify.com and whatclinic.com in 6. Check that your clinic's listing on each is complete.
Give AI pages to cite
Clinic sites are cited: ivf.com.au in 17 answers, genea.com.au in 9, monashivf.com in 7. Pages on IVF, egg freezing, donor sperm and cost give AI something to quote.
Get the full research report
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How we ran the research
10 unbranded questions a real patient would ask: who to choose in Australia and in Sydney, IVF, egg freezing and donor sperm treatment, cost, reviews and trust, and a private clinic vs a large hospital.
Each question ran once in the Glasa product through ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode, market set to Australia, on 1 October 2026 (12:16–12:45 UTC).
48 of 50 answers were collected. Clinic mentions were extracted from the answer texts by Glasa's research script and merged by name; counts are answers mentioning a clinic, not occurrences. Regulators, programs, map credits and review sites were removed with exclusion lists.
Sources are the URLs each engine cited in its answer, grouped by domain.
One run on one day. AI answers change between runs, accounts and locations, so treat the counts as a snapshot, not a ranking of clinic quality. Being named by AI says nothing about a clinic's results. Check the clinic's accreditation with RTAC and its physicians with AHPRA. Mentions were identified by Glasa's research script from the answer texts; spelling differences can shift a count by one or two.
All 10 questions
- Who are the best IVF clinics in Australia?
- Can you recommend a reputable IVF clinic in Australia for IVF treatment?
- A private clinic vs a large hospital in Australia: which should I choose for my treatment?
- How much does a IVF clinic in Australia cost in 2026 and which firms are worth it?
- How do I choose a trustworthy IVF clinic in Australia? Which ones are well reviewed?
- Top IVF clinics in Sydney
- What do clients say about IVF clinics in Australia? Which have the best reviews?
- Which IVF clinics in Australia are best for IVF treatment?
- Which IVF clinics in Australia are best for egg freezing?
- Which IVF clinics in Australia are best for donor sperm treatment?
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