Glasa tracks how ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot answer questions about your market and your brand. Compare your visibility with competitors, read how AI describes you, and use the cited sources to decide what to improve.

Start with your website or a short description. Review your topics and questions before tracking begins.

Property developers
Dental clinics
Language schools
Accounting firms
Fitness studios
Car rentals
Property developers
Dental clinics
Language schools
Accounting firms
Fitness studios
Car rentals
Which company should I choose?
Who works in this area?
Is this brand reliable?
What are the alternatives?
What do people say about it?
How does it compare?
Which company should I choose?
Who works in this area?
Is this brand reliable?
What are the alternatives?
What do people say about it?
How does it compare?
ChatGPT
Gemini
Google AI Mode
Perplexity
Copilot
Discovery questions
Which developers build here?
Questions about your brand
What should I know about you?

From being mentionedto knowing your next step.

Three directions, in the order a visitor needs them: see where you appear, read how you are described, then decide what to work on next.

Different questions. Different signals.

Discovery

“Which property developers should I consider in Dubai?”

Does AI mention your brand when the question does not name it?

Narrative

“What should I know about Example Estates?”

What strengths, concerns and details does AI present when someone asks about you?

Example brand

01

Watch — See where you appear.

Track brand mentions in AI answers to the questions that matter to your market. Compare brands, topics and AI platforms.

02

AI Narrative — Read the story AI tells.

Explore how AI describes your brand: the strengths it highlights, the concerns it raises and the details it includes.

03

Improve — Choose what to work on next.

Review competitors and cited sources, then turn what you learn into focused actions for your team.

Start with a question.
Build a picture over time.

Tell Glasa what you want to track. Review the suggested questions, collect answers and explore the results in context.

How it works

W1

Describe your brand. Add your website or explain your business in a few words.

  • Start from your website
  • Or write a short description
  • Review before anything is tracked

New project

Step 1 of 3

Website

example-estates.com

What your business does (optional)

Residential developer working in two districts.

You review everything before tracking startsContinue

W2

Choose the questions that matter. Review suggested topics and questions, or add your own. Keep discovery questions separate from questions about your brand.

  • Discovery questions
  • Questions about your brand
  • Edit, remove or add your own

Questions

Editable

Discovery questions

Your brand is not named
Which developers build in the northern district?
Who should I talk to about a new apartment?

Questions about your brand

Your brand is named
What should I know about Example Estates?
Is Example Estates a reliable developer?
Add your own at any time+ Add

W3

Set your market and AI platforms. Select the country and available AI platforms for your tracking.

  • One country per project
  • 5 available platforms
  • Only what is actually supported

Market and platforms

Country

United Arab Emirates

AI platforms

ChatGPT
Gemini
Google AI Mode
Perplexity
Copilot
Only supported platforms are listedReady

W4

See your first answers. Review the collected answers, brand mentions and sources. See what is ready while collection continues.

  • Full answer text
  • Mentions and cited sources
  • Clear waiting states

First answers

8 of 20 collected

ChatGPT · branded question

Example Estates is described as a regional developer with a portfolio in two districts.

1 brand mention 2 sources
Gemini · branded questionCollecting
Perplexity · discovery questionCollecting
Results appear as collection continues

W5

Compare the evidence. Explore competitors, topics and cited pages. Open the answers behind the numbers.

  • Competitors and topics side by side
  • Open the answers behind a number
  • Period and sample stay visible

Evidence

Last 30 days
Northline Estates11 of 20 answers
Harbour & Co9 of 20 answers
Example Estates8 of 20 answers
community forum thread
regional listings guide
Open the answers behind a numberOpen

W6

Decide what to improve. Use the findings to plan your next steps, then keep tracking the same questions to review changes.

  • Each task starts from an observation
  • Same questions, tracked over time
  • Review changes as they appear

Next steps

From an observation

Observation

A community forum thread is cited in six of the answers you track.

Review that discussion

Assess whether your brand can contribute relevant information.

Keep tracking the same questionsOngoing

AI Narrative

What does AI say when someone asks about your brand?

A mention tells you that you appeared. The answer tells you how you were presented. Explore the themes, strengths, concerns and level of detail in responses about your brand.

Tracked questions

Search questions
EE

Example Estates

ChatGPT · branded question

What should I know about Example Estates?

Example Estates is a regional developer known for mid-rise residential projects and a portfolio concentrated in two districts. Reviews describe the handover process as organised, while several discussions mention that service charges are higher than nearby comparable buildings. Public information about completed projects is available, but little is published about construction timelines.

Portfolio concentrationOrganised handoverService charges
G

Detail. Names the districts and the handover process; does not cover pricing or timelines.

2 cited sources in this answer

Illustrative example · Example Estates · not a collected answer

Tone. Is the answer positive, negative, neutral or mixed?

Themes. Which strengths and concerns come up?

Detail. What does the answer explain, and what does it leave out?

Kept separate. Discovery tracking shows whether you are mentioned; branded tracking shows how you are described.

See the sources cited in the AI answers you track.
Explore the competitors and pages appearing in those answers.

Compare the findings with your own presence, and decide where a closer look could be useful.

Northline Estates

Competitor • Appears in 11 of 20 answers

Harbour & Co

Competitor • Appears in 9 of 20 answers

Example Estates

You • Appears in 8 of 20 answers
3
BrandsView all

Competitors in context. See which brands appear in the same tracked questions.

community forum thread

Source • Cited in 6 answers

regional listings guide

Source • Cited in 4 answers

your website

Source • Cited in 2 answers
3
SourcesView all

Cited sources. Inspect the domains and pages linked in collected answers.

A clear next step. Connect an observation to a task your team can review.

Illustrative example · Example Estates

What AI says can shape the impression people formbefore they visit your website.

Track the answers themselves alongside the traffic you can measure.

5 platforms
ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot
2 question types
Discovery and branded questions, kept separate
Full answers
Every collected answer is kept with its cited sources
Over time
The same questions tracked, so changes stay visible

A clearer view

for the people behind a brand.

01

Business owners

Find out whether ChatGPT, Gemini or Perplexity mentions your brand when people explore your market.

02

Marketing teams

Review your visibility, competitors and narrative in one place.

03

Agencies

Keep client projects separate and build AI visibility reports around the questions each client cares about.

Questions, answered

What Glasa observes, and what it does not claim.

Glasa tracks the answers collected for the questions and AI platforms you select. It helps you examine brand mentions, competitors, cited sources and how your brand is described.

ChatGPTGeminiGoogle AI ModePerplexityCopilot

Find out where you appear in AI search—and how you are described.

Set up your questions and start building a clearer picture of your brand in AI answers.

See how it works

Review the answers. Understand the context. Decide your next step.